Master Beef Jerky: A Success Story Full Of Flavor
Story by Mike May | Photos by Frank Koester
From his home in Wellington, Jeff Master has turned his personal love for jerky into a thriving business, building Master Beef Jerky into a growing brand with an array of tasty flavors available.
Many successful businesses start with humble beginnings, and that’s exactly how the story of Master Beef Jerky is now unfolding. Founded and fueled by Jeff Master’s passion, this Wellington-based brand is steadily carving out a spot in the beef jerky market — one that’s typically dominated by national giants.
After a decade in real estate, Master decided it was time for a change. In 2020, he launched Master Beef Jerky, turning a personal love for jerky into a thriving business.
“I was flipping houses, but the market slowed down, and I needed to make a change,” Master recalled. “So, I started making and selling beef jerky. I’ve always loved it.”
Today, Master Beef Jerky offers 12 unique flavors, including Original, Smoked Barbecue, Korean Barbecue, Western Teriyaki, Sweet & Spicy, Mango & Pineapple, Salted Honey, Dill Pickle, Carne Asada, Garlic Pepper, Black Pepper and Carolina Reaper. All the jerky is made from beef brisket — chosen for its bold flavor and tender bite.
“I started out making the jerky myself,” Master said. “But at a certain point, you have to choose between producing beef jerky or selling it. It’s difficult to do both effectively.”
Now, he relies on trusted partners and cattle farms, and the product might even be better than his original recipe.
Packaged in clear three-ounce bags, Master Beef Jerky is low in fat, contains no added MSG and most flavors are gluten free. The packaging includes a USDA manufacture seal and a stamped expiration date — typically good for up to a year.
The product line also includes four flavors of meat sticks — Original, Teriyaki, Honey BBQ and Mesquite BBQ. Each weighs 3.5 ounces and contains four sticks. He plans to offer more flavors soon.
Recently, Master expanded into a new market: pets. The brand introduced 1.5-ounce dog treats made of thin strips of 100 percent Angus beef. A portion of the proceeds support K9s for Warriors, the nation’s largest provider of service dogs to veterans.
Each day presents new challenges and opportunities for Master as he continues to run his business from his home in Wellington. “Every day is different, and we’re having a lot of fun building the brand,” he said. “We’re excited about our future and have set some huge goals.”
His weekly schedule reflects a hands-on approach. Mondays are for administration work and coordinating with the farm and the production team; Tuesdays and Thursdays are for building business relationships and restocking retail racks; Wednesdays are dedicated to enhancing the web site, marketing and social media; and Fridays are for prepping inventory and getting geared up for weekend events.
“I love what I do,” Master said. “I do miss the hustle of real estate investing, but building my jerky business keeps me moving and motivated.”
Though his distribution network is still local, his vision is big.
“There are more than 20 farmers’ markets between Miami and Melbourne, and we’re only present in just a few of them right now,” Master said. “In Palm Beach County, we’re at the Royal Palm Beach Green Market, Palm Beach Gardens, Wellington Lakeside, Hobe Sound and Swank Market in Loxahatchee Groves. We also attend major events, like the Garlic Fest, Bacon & Bourbon, Lagoon Fest, West Fest, Oyster Fest, Seafood Fest and the Stuart Air Show.”
You can even find Master Beef Jerky at select retail outlets and other locations, such as the Madison Green Country Club. “I think golf courses are a great place for our beef jerky. They sell it in the bar and the golf carts,” Master said.
While Master is all-in, he sees big potential for others to join the business part-time. “The beef jerky business is perfect for anyone looking to make some extra income — or someone tired of their current job who wants to do something fun and rewarding,” Master said.
To support his associates, Master has developed a free mobile app with everything needed to start and grow a beef jerky brand — tools, resources, contracts, sales strategies and step-by-step guidance. He also hosts a podcast and weekly Zoom calls to teach others how to succeed in the business of selling beef jerky.
Looking ahead, Jeff Master is focused on growth — but he never forgets where it all started. From humble beginnings to a growing brand, Master Beef Jerky is a local success story in the making.
Visit https://masterbeefjerky.com in order to learn more about Master Beef Jerky, or to place your order.


