Pura Vida: Healthy Eating, South Florida Style
The growing all-day wellness café and lifestyle brand Pura Vida Miami recently opened a new location serving the Wellington area.

The growing all-day wellness café and lifestyle brand Pura Vida Miami recently opened a new location serving the Wellington area.

A vibrant new destination for health enthusiasts has arrived in the Wellington area. Pura Vida Miami, South Florida’s leading wellness and lifestyle brand, recently opened its 17th location on State Road 7. Closely following the recent opening of Pura Vida’s West Boca location, Pura Vida’s outpost in this area fills a void for delectable and equally nourishing foods in the western communities and promises to become a neighborhood hub where friends and family are eager to return time and again.

“We’re really looking forward to tapping into this new market and having the opportunity to create something unique. I lived in Wellington for a brief period, so this opening holds special meaning to me and feels like a homecoming,” said Jennifer Horev, chief brand officer at Pura Vida, who operates the chain with her husband Omer Horev, CEO and founder of Pura Vida. “Wellington is an exceptional place with people from all over the world, and the equestrian season attracts some of the most vibrant people. I’m really excited to share our brand with both visitors and residents, and bring a touch of Miami’s tropical vibe to the area.”

Pura Vida’s local outpost offers a captivating blend of all-day cuisine and picturesque charm in 3,100 square feet of indoor and outdoor seating.

Pura Vida’s commitment to sourcing local and organic ingredients, along with high-quality proteins, ensures a diverse menu catering to various dietary preferences. Drawing inspiration from family recipes and the Horevs’ extensive travels, every item on the menu is carefully crafted for individuals who value health, along with exceptional food that can be enjoyed at any time of day.

The chain’s renowned all-day breakfast selection features an array of offerings, including avocado toast, pasture-raised egg sandwiches, fresh bagels, raw organic açaí bowls, and an assortment of freshly baked gluten-free and vegan sweet treats.

Beyond breakfast, the expansive menu showcases a wellness-driven assortment of salads, wraps, sandwiches and bowls. Complementing the menu are cold-pressed juices, invigorating shots, kombucha, and artisanal coffees and teas.

Families are also in for a treat, as Pura Vida offers a kids’ menu with delightful and gluten-free options like Tiny Toasted Chicken, Cheesy Grilled Cheese and Kid’s Acai, ensuring a delightful dining experience for all ages.

“We are thrilled to be bringing our slice of tropical paradise to the Wellington area,” Omer Horev said. “It’s the perfect place to continue expanding our footprint in Palm Beach County and also gives us the opportunity to serve and connect with its neighboring communities of Royal Palm Beach, Greenacres and Loxahatchee Groves, among others. Wellington and its surrounding neighborhoods are the ideal family-friendly communities we wish to immerse ourselves into.”

Since 2012, this family-owned and operated lifestyle brand has been dedicated to making a positive impact in the community. With more than 550 careers created across the region and active sustainability initiatives, including beach cleanups and food waste composting, Pura Vida continues to enrich South Florida’s cultural and environmental landscape.

In addition to the new restaurant on State Road 7, Pura Vida operates 17 other locations, including South Beach, West Ave., Edgewater, Miami Design District, West Palm Beach, Aventura, Bay Harbor, Las Olas, Brickell, Sunset Harbour, Miracle Mile, South Miami, Doha, Qatar, Doral, Miami Shores and West Boca.

Pura Vida Miami is located at 440 S. State Road 7, Suite 200, on the west side of State Road 7 at the border of Wellington and Royal Palm Beach. Delivery and pick-up are available through the Pura Vida Miami app. For more info., visit www.puravidamiami.com.