Wellington’s Samantha Moore Named Director Of Administration At Downtown Development Authority
Wellington resident Samantha Moore has recently been promoted to the position of director of administration at the West Palm Beach Downtown Development Authority. In her new position, Moore will play a key role in the DDA’s mission to promote and enhance the downtown area.
Moore joined the DDA in 2017 as office manager and has been instrumental in strengthening the organization’s internal operations and systems. As director of administration, Moore will work closely with Executive Director Teneka James-Feaman to oversee the DDA’s core administrative functions, including budgeting and finance, human resources, procurement, information technology and day-to-day operational systems.
Moore will also serve as a liaison to the DDA Board of Directors, ensure regulatory compliance and implement best practices that support the DDA’s long-term strategic goals.
“Watching the downtown West Palm Beach skyline evolve and new businesses take root has been incredibly rewarding,” Moore said. “In my new role with the DDA, I’m excited to help guide the next phase of growth — fostering a vibrant, diverse community that welcomes our expanding workforce and new residents.”
Prior to joining the DDA, Moore spent nearly a decade at Macy’s as an administrative support supervisor. There, she oversaw daily cash operations and vault balancing, managed team schedules, and prepared and distributed key performance reports. She coordinated the full hiring process — from applicant prescreening to onboarding and training — and acted as the primary point of contact with the district human resources office, supporting annual compliance training and ongoing professional development programs.
In that role, Moore also enhanced employee engagement through planning holiday celebrations and charitable initiatives, and she provided leadership insights that informed promotion decisions.
“Growing up in Wellington gave me a deep appreciation for community and connection — values I carry with me every day as a parent,” Moore said. “Having family and lifelong friends close by reminds me how powerful those bonds can be, and it inspires me to bring that same welcoming spirit to downtown West Palm Beach.”
A third-generation Floridian, Moore is deeply committed to the community she calls home. She holds an associate of arts degree from Palm Beach State College and is a Florida Notary Public. She is public records management certified, completed the Florida Government Finance Officers’ Association (FGFOA) boot camp in 2024, and maintains memberships with the FGFOA, ARMA International and the Society for Human Resource Management.
The West Palm Beach DDA is an independent taxing district created in 1967 by a special act of the Florida Legislature. Its mission is to promote and enhance a safe, vibrant downtown area for all residents, businesses and visitors through the strategic development of economic, social and cultural opportunities.
For more information about the West Palm Beach Downtown Development Authority, visit www.downtownwpb.com or call (561) 833-8873.
