Wellington’s PS Dressage Brings Quality News Coverage To Fans Worldwide
Though many equestrians from around the world flock to Wellington for the winter season, many riders, trainers and horse enthusiasts who cannot make the migration to South Florida rely on digital news to keep up with all of the action from the winter equestrian capital of the world.
While there are a handful of media outlets that travel to Wellington for the Winter Equestrian Festival and the Adequan Global Dressage Festival, PS Dressage is one of the few outlets that focus solely on the sport of dressage.
Founded in 2013 by Phelps Media Group International, a Wellington-based equestrian public relations and news agency, PS Dressage has seen rapid growth as one of the top news organizations for both national and international dressage news. The organization’s team of experienced and dedicated reporters pride themselves on providing up-to-date competition results, behind-the-scenes interviews and featured profiles of dressage riders of all levels.
In only five years, PS Dressage has built an impressive resume, covering not only the Adequan Global Dressage Festival, but the FEI World Cup Dressage Final, the World Equestrian Games, the Pan American Games and the Olympic Games. In addition to covering international and national dressage events, PS Dressage also provides coverage of dressage clinics with the best trainers in the world, including Charlotte Dujardin, Carl Hester, Robert Dover, Debbie McDonald, Isabell Werth and Johann Hinnemann.
Since its inception, PS Dressage has developed a large following and fan base, in addition to actively engaging with younger audiences through social media reach on Facebook and Instagram. On social media, consumers can enjoy content, including behind-the-scenes photos, candids, competition results and entertaining videos such as the “27 Questions” video series with popular riders like Kasey Perry-Glass and Juan Matute-Guimon.
Being based in Wellington, the hub of activity for the winter dressage season, PS Dressage is able to readily access and provide all of the latest news from world-class competitions year-round. The team travels across the country to provide onsite coverage of national dressage events, such as the U.S. Dressage Festival of Champions in both Gladstone, N.J., and Wayne, Ill., as well as the CDI at Dressage at Devon and the U.S. Dressage Finals in Lexington, Ky.
“No day is the same for our reporting team,” PS Dressage Senior Editor Annan Hepner said. “One day we might be interviewing members of an Olympic team or conducting photoshoots for the nation’s top FEI pony riders, and then a few days later we could be writing training articles at a Carl Hester or Charlotte Dujardin clinic. Our diverse schedule keeps not only the content but our creativity fresh and up-to-date.”
PS Dressage sets itself apart by being a successful, discipline-specific news source, priding itself on attention to detail and a deep understanding of the sport. Additionally, the team of journalists contributes greatly to the overall quality of the content produced, which includes stunning photography.
Hepner joined the PS Dressage team upon graduating from the University of Virginia in 2015 with a double major in foreign affairs and media. An avid dressage competitor who participated in the USEF/USDF Young Rider Graduate Program and proud member of the USDF Youth Programs Advisory Subcommittee, Hepner was excited for the opportunity to branch out of the defense contracting sector and enter into the professional equestrian media industry.
“Being able to blend my passion for dressage with my journalism studies has been more than I could have ever hoped for,” Hepner said. “I feel that it is a real privilege to share photos, videos and interviews for spectators who could not attend the competitions themselves. Media is so vital for growing our sport’s support and following.”
Staff writer Emma Miller has been with PS Dressage since the beginning of the 2017 season. After graduating from Wilson College with a degree in equine journalism, she had her sights set on entering the equestrian media field. She was hopeful about continuing on in the horse industry after riding and showing throughout her adolescence and competing with her school’s Intercollegiate Dressage Association team. The world of Wellington and its warm winters being a big draw for her, she was thrilled by the opportunity to join the PS Dressage team.
“Going into college, I knew what I wanted my profession to be, so I committed to Wilson College for the equine journalism program,” Miller explained. “What Phelps Media Group and PS Dressage has offered me is exactly what I envisioned myself doing once I graduated, and more. I feel like I belong here with this team. With gorgeous weather, palm trees and horses, Wellington is paradise for any lifelong horse lover.”
For additional information, visit www.psdressage.com.
