Serving The Wider Community

Serving The Wider Community
South Florida Fair Installs New Chair And Eight New Board Members, Including Wellington’s Pam Rada

By Shannon Anastasio

The South Florida Fair & Palm Beach County Expositions Inc. recently announced Becky Isiminger as the new chair of its board of directors and also added eight new members to its board. They were installed at the fair’s annual meeting on Thursday, April 25.

Among the new board members is Wellington’s Pam Rada, who hopes that she can use her expertise to support the wider community.

“With my background and experience, I plan to leverage my skills by joining the South Florida Fair’s marketing committee and providing feedback on their already robust marketing program,” Rada said. “My goal is to help create compelling narratives that highlight the fair’s unique offerings and engage the community in meaningful ways. By doing so, I aim to enhance the fair’s outreach and ensure it continues to captivate and connect with a diverse audience.”

Rada’s career spans more than 15 years of marketing, public relations and sales experience. She currently oversees the marketing, advertising and community outreach for Wellington Regional Medical Center. Prior to healthcare, Rada served as a marketing director in the shopping center industry.

“I am particularly excited to collaborate with the South Florida Fair’s marketing team to learn about and enhance their digital strategies for reaching a larger audience,” she explained. “Another initiative I am passionate about is contributing to special events and programs that celebrate the cultural diversity of South Florida. These projects will allow us to connect with a broader community and showcase the vibrant cultural community that defines our region.”

Rada believes that her work at Wellington Regional fits well with her volunteer work with the South Florida Fair.

“At Wellington Regional, we pride ourselves on providing care you can count on to all members of the community,” she said. “We’ve extended this commitment to the South Florida Fair by sponsoring hand-washing stations and emergency services, ensuring a safe and welcoming environment for all attendees. My experience in community outreach will help me foster strong connections and ensure that our engagement efforts at the fair reflect the same dedication to inclusivity and support.”

Rada hopes to help expand the reach of the South Florida Fair beyond its traditional communities of support.

“One of the biggest opportunities for growth lies in expanding our reach into Broward County through digital transformation. By leveraging new technologies and digital marketing strategies, we can effectively attract the Broward audience,” she said regarding the fair. “Additionally, enhancing our sustainability practices presents a significant chance to make the fair more eco-friendly and appealing to environmentally conscious attendees. I aim to contribute by bringing innovative ideas and best practices from my marketing background, fostering community partnerships, and driving initiatives that promote growth, inclusivity and sustainability.”

On the fair’s board, Isiminger replaces outgoing chair Robert Weisman. As the new chair, Isiminger is responsible for leading the 106-member volunteer board of directors and working closely with the executive staff of the fair to ensure the continued success of the nonprofit organization.

For the past 20 years, Isiminger has served as the corporate secretary/treasurer for Isiminger & Stubbs Engineering, overseeing the financial department. She has been a director at the fair since 2005 and a trustee since 2012. Beyond the fair, she currently serves on the Quantum House Board of Directors, is a past president of the Junior League of the Palm Beaches and is an elder at First Presbyterian Church in North Palm Beach.

Aside from Rada, other new board members are Shawna Ahmad, Yinett Florentino, Ilan Kaufer, Charity Lewis, Chris McAllister, Frank Sardinha III and Brannan Thomas.

Ahmad has been a Florida educator for 29 years. Currently, she teaches and learns with academically progressive high school students and colleagues at Seminole Ridge High School. Her goal is to create academically engaging learning experiences through an environment that fosters creativity, curiosity and kindness.

Florentino is a small business owner, providing consultancy services in the administrative realm. With a background in business, nonprofit organizations, marketing and accounting, she is passionate about helping and supporting business leaders lead with purpose in both the profit and nonprofit sectors. Her interests include leadership, business development and innovation.

Kaufer serves as the external affairs manager for Florida Power & Light Company. In that role, he manages external relations for portions of Palm Beach County and all of Okeechobee County. He has worked for FPL since 2009 and has served the company in various roles.

Lewis works as the civic engagement supervisor for the City of West Palm Beach. With many years of experience in fulfilling multifaceted roles in customer and public service, in both the public and private sector, she possesses a unique blend of communications, marketing and public relations expertise.

McAllister is a registered nurse with more than a decade of experience in the emergency department, currently serving as a team manager at VITAS Healthcare. Beyond his professional commitments, he is deeply involved in community service, dedicating 13 years as a volunteer at the South Florida Fair.

Sardinha is a practicing attorney in Palm Beach Gardens at Loren & Kean Law. A proud Palm Beach County native, he has been attending the South Florida Fair since elementary school. Since 2005, he has volunteered for the Florida American Legion Boys State, serving as its executive director for several years, and on its board of directors since 2018.

Thomas is the director of community relations for U.S. Sugar. In this role, he manages the company’s community support and engagement initiatives, serving the Glades and coastal communities where the U.S. Sugar people live and work. He is responsible for overseeing U.S. Sugar’s generous community outreach efforts.

The South Florida Fair is produced by the South Florida Fair & Palm Beach County Expositions Inc., a nonprofit organization, and has a longstanding tradition of raising funds for educational and charitable purposes. The 2025 South Florida Fair will be held Jan. 17 through Feb. 2. The fair staff also present many additional events throughout the year.

For additional information about the fair, call (561) 793-0333 or visit