International Gay Polo Tournament Sponsors A Perfect Match For LGBTQ+ Luxury Consumers
The 2024 Lexus International Gay Polo Tournament, presented by Douglas Elliman Real Estate, bears the names of two luxury brands known for their support of the LGBTQ+ community.
“Lexus and Douglas Elliman have offered extraordinary support since 2021,” said Chip McKenney, founder of the Gay Polo League. “They have made it possible to create the high-end event our audience expects. We are all about the luxury experience, and so are they.”
Lexus, while known for luxury and innovation, has also been recognized for its support of the LGBTQ+ community and for promoting diversity in its advertising campaigns. McKenney sees the far-reaching impact that the prestige brand has on inclusivity. “We are grateful for Lexus’ unwavering commitment to enact change,” he said.
Many other sponsors have come together at all levels to support the tournament. Cherry Knoll Farm, known for high-performance horses that compete internationally in dressage and show jumping, is the sponsor of the VIP tent and one of the teams. Goshen Hill is a team sponsor as well. 3 Graces Dressage is a silver sponsor. U.S. Polo Assn. and John Greene Real Estate are the tournament’s grand sponsors.
The crowd-pleasing divot stomp is sponsored by Equity Performance Equine. Both the United States Tennis Association, sponsoring the GPL Tailgate Competition, and Lauracea, a luxury brand of leather goods handcrafted in Italy with equestrians in mind, are new sponsors this year. RBC Wealth Management, the Palm Beach County Sports Commission, Discover the Palm Beaches and the Village of Wellington have all signed on as sponsors as well.
“Our sponsors are not only reaching an incredible audience for their brands, but they are also sharing their core values of inclusivity and equity,” McKenney said. “That’s the message that is remembered by our community.”
Learn more about sponsorships at www.gaypolo.com/our-sponsors.