New Tyler Brooke Clothing Store Caters To Both Men And Women
Just as important as fine quality clothing that compliments him and flatters her is complementary clothing for couples. That’s the retail niche that new store Tyler Brooke specializes in at the Mall at Wellington Green.
Owner Henry Mosely first got into the clothing business while living in Winter Haven, Florida. He relocated to Wellington with his family in 2015. Mosely’s previous store location was in the Kobosko’s Crossing shopping center, but Tyler Brooke has since moved to a new location in the mall, opening just over a month ago. This new store location is receiving rave reviews for its impeccable, personalized customer service.
“We had been a fine menswear clothier, and when men wearing suits and dressing nice kind of went away, we rebranded as Tyler Brooke, a store for men and women who love to shop,” Mosely said.
Mosley is married with three children, two girls ages 21 and 15, and a boy, age nine, His hobbies outside of running his business include watching college football, visiting Disney World with his family, and catching a movie and dinner with his wife.
“I am a true Floridian, who has actually watched the Village of Wellington grow to what it is today,” Mosely said. “Wellington doesn’t have all the hustle and bustle and retains its small village flavor.”
Mosely especially likes the family community aspects of Wellington. “It is a great community with great schools for my children,” he added.
He believes that the community will benefit from the Tyler Brooke shopping concept.
“The Tyler Brooke concept is one where men and women can shop together in a relaxed atmosphere,” Mosley said. “They can also purchase items that complement each other, whether they’re going to a polo match or they are going to dinner or to the Kravis Center. We offer a unique concept and clothing that allows husband and wife to complement each other.”
This concept works great for date night apparel, Mosely said.
“Say, it’s an anniversary or you’re celebrating your wife or husband’s birthday, you can dress as a couple with anything from black tie options and evening gowns, all the way down to just a nice button-down shirt and matching dress for her,” he explained. “The line that we specialize in working with is Robert Graham, and we have Robert Graham button-downs for women, just as we have them for men. So, women have the option to wear their jeans and a nice button-down shirt, just as the gentleman wears his jeans and a nice button-down shirt.”
Mosley’s store features a number of clothing lines, including several local brands.
“Some of the more famous brands are nationally known like Robert Graham for men and women, and Gretchen Scott for women with special colors and fabrics,” he said. “Local brands include Three Friends Apparel located out of North Palm Beach, and Sir Menswear by Eddie Edwards located in West Palm Beach.”
One benefit that Tyler Brooke customers enjoy, Mosley explained, is that they won’t see a whole bunch of the same thing in the store.
“They won’t see a rack full of identical pieces,” Mosley said. “All the items for men and women are hand-selected from different designers, and we try to keep it as limited as possible, meaning a minimum of three pieces per style, but no more than six. That gives the customer a little bit of exclusivity to the styles, the size and the brand when they shop for retail with us.”
Mosely got into the clothing business for personal reasons.
“Something I’d like people to know about the business is that it was started because of the challenges that I personally faced in retail in some stores finding my size,” Mosley said. “At Tyler Brooke, we offer apparel for everyone. We can dress any guy from size small to a 5XL, for women from extra small to a 3XL.”
He invites the community to visit the store, located on the upper level of the Mall at Wellington Green.
“We invite people to come in and visit our store, because I believe in fashion. Even though the internet boom is what everyone is talking about, I still feel there is a unique group of people who actually want to touch the fabrics,” Mosely said. “They actually want to put their hands on it and try things on. Ladies want to put the dress on. The guys want to try the shirt on. At Tyler Brooke, they have their choice to see the items as soon as they hit the shelf. They don’t have to wait for shipping.”
That immediacy continues into the way he uses the internet.
“One of the things I do every other Tuesday is I post ‘What’s New at Tyler Brooke,’” Mosley said. “It’s a Facebook post with items that just came in and we are featuring them.”
For more information about Tyler Brooke, call (561) 281-9522, visit www.tyler-brooke.com, follow the store on Facebook at Tyler Brooke Wellington and on Instagram at tylerbrookewellington.
