Find Unique International Treats At Euroland On SR 7

Story by Denis Eirikis  |  Photos by Shannon Anastasio

Euroland, a boutique supermarket featuring a wide variety of European delights, has arrived on State Road 7 in Royal Palm Beach. The hard-to-find items on display at the store is a boon for food lovers from across the region.

With successful stores in Deerfield Beach and Hollywood, Euroland is a foodie paradise, offering not only a wide selection of European groceries from dozens of countries, but the new store in the western communities also features a crêpe bar, hot and cold buffets, a bakery/coffee bar and an attractive sit-down dining area with a garden feel.

The store is open for business seven days a week, even during its current “soft” opening, the period during which dozens of new local employees are being trained by experienced employees from the other stores.

There will be an official grand opening in the future. After that, Euroland plans regular international food festivals, including live music, where treats from a particular country are featured monthly.

The store itself is fairly large. You can find unique seafoods from smelt to sturgeon, and specialty cheeses from an array of nations. Want an Eastern European lunch? Try the hot borscht at the soup bar.

Euroland Marketing Manager Yulia Kovalchuk said that the location is the perfect place for the brand’s expansion into Palm Beach County.

“It has a unique combination of a strong, family-oriented atmosphere, active growth and cultural diversity,” Kovalchuk explained. “There are people who value quality food, traditions and comforting, homestyle flavors — while also being open to discovering something new.”

Also, people from this area were already traveling to the stores in Broward.

“It’s important for us to be closer to our guests. We had already noticed how many people were traveling to our stores in Hollywood and Deerfield Beach, and it became clear: this community needed its own Euroland — closer, more convenient and truly like home.”

Ginette McDonough, an artist from The Acreage, describes herself as a “Cajun foodie.”

“I’m originally from Louisiana, but we moved here about 13 years ago,” she said. “I’m hoping that a lot of people will love Euroland’s food, and they’ll be here for a long time because it’s always nice to have places and options available from other cultures.”

Longtime area residents Prudy and Anthony Endler were impressed.

“The variety of fresh and ready-to-go foods is amazing,” Prudy said. “The bakery looks gourmet. I think local party planners ought to check this place out.”

“Even though I’ve been around, there are so many foods here that I have never seen before,” Anthony added.

It’s all the variety that excites Stephen Trainer, a manager at Euroland.

“I love working in this international market full of foods that even I had never seen before my hiring and extensive training,” Trainer said, adding that his time in the military opened up an entire new universe of experiences and foods.

Euroland does attract the wider foodie community.

“We see many families here, many residents with European roots, and many people who simply love good food and a warm atmosphere,” Kovalchuk said.

Lana Levrant had just finished a late lunch from the buffet with a friend.

“Finally, an owner who knows how to stock a variety of popular foods that are hard to find,” she said. “With the senior discounts and 50 percent happy hours, it’s more affordable to eat here than at home. Plus, I like the quality.”

At the yet-to-be-announced grand opening, the company said guests can expect special promotions, giveaways, prizes, tastings, live music, entertainment and more.

The regular “Yummy Fests” — cultural and food events dedicated to different European countries — will feature national dishes, music, décor and activities.

“Our goal is for Euroland to be more than a place to shop,” Kovalchuk said. “We want it to be a living cultural and culinary space — somewhere people come not only for food, but for experiences, emotions and the feeling of a small journey across Europe, without the plane ticket.”

Euroland Royal Palm Beach is located at 511 N. State Road 7 in the Commons at Royal Palm. For more information, visit www.marsfl.com/euroland.