Elite Brands Align With Polo At IPC

 

The prestigious cache of the International Polo Club Palm Beach has become a coveted brand, attracting luxury sponsors seeking to align with the exclusive lifestyle personified by the elite sport.

Palm Beach is a legendary winter retreat for high-profile corporate giants, jet-setters and scene makers. Combine these signature traits with the passion, performance, sportsmanship and the sophistication of Sunday polo, and you have an unbeatable partnership of titans.

“Luxury brands seek out high-profile sporting events that exemplify their image, reaching target markets that are relevant to their clientele,” said John Wash, IPC’s president of club operations. “IPC embodies tradition, exceptional performance, integrity, and an inspiring sense of style and sport.”

Partners generally seek maximum visibility, impact and exclusivity. Customized sponsorship packages may include tournament underwriting, media exposure, MVP awards, signage, on-site events, a prominent product presence at polo matches or special promotions. Social media has exploded, and savvy brands are also focusing on driving digital activation campaigns and creating a dynamic online presence.

The lineup of sponsorships for 2016 is impressive, with many loyal sponsors returning and new ones coming on board, while many more are still in discussion. Here is what you can expect to see this polo season:

• Engel & Vӧlkers has renewed its naming rights for Championship Field.
• Sentient Jet returns with the Sentient Jet Challenge and is the official presenting sponsor of the C.V. Whitney Cup.
• Wellington Regional Medical Center returns as the official hospital partner for the winter polo season.
• Jupiter Medical Center is the exclusive Kids’ Fun Zone sponsor and Field Two title sponsor.
• Lilly Pulitzer takes the naming rights for the new Lilly Pulitzer Patio at the Pavilion, along with presenting fashionable, on-site promotions during select Sundays.
• Veuve Clicquot maintains its position as the official champagne at IPC.
• Four Seasons Resort Palm Beach is the exclusive resort sponsor of the U.S. Open Polo Championship .
• Seminole Coconut Creek Casino debuts the exciting new Coco Polo Lounge at the Pavilion.
• Hollow Brook Wealth Management is sponsoring the members’ club and the Pavilion valet service for the winter polo season.

For information, ticketing and sponsorship inquiries, visit www.internationalpoloclub.com.