Sponsors Support Growth Of Equestrian Sport And WEF’s Continued Success
The support and commitment to the Winter Equestrian Festival continues to increase each year, welcoming both new and longstanding sponsors to Wellington for the highly anticipated winter circuit. Each season, WEF welcomes riders and fans of various ages, demographics and origins to the village for three consecutive months.
For sponsors of WEF, presence at the competitive venue offers a valuable opportunity to invest in the growth of the sport, while simultaneously reaching a valuable new market of customers. Competitors and spectators travel from around the globe to attend the 12 weeks of competition. The audience base ranges widely in terms of lifestyle, net worth and interests, which is what makes WEF an incredibly unique hub for acquiring prospective consumers for a variety of brands.
Over the years, new and innovative ways to incorporate sponsor messaging and branding have been woven into the overall development of sponsorship packages. These include arena presence with branded and distinctive jumps and obstacles, branded signage, digital marketing campaigns, custom social media and interactive activations, just to name a few.
The equestrian community is a tight-knit family, with many supporters and businesses continuing their involvement for many years. Without committed and dedicated partners, the sport would not be able to succeed the way it has in recent years at the Palm Beach International Equestrian Center. Several WEF sponsors have been partnering with the event for more than 10 years.
“Sponsorship is a crucial component of our business model, and support is essential to the continued expansion and diversification of equestrian sport,” said Mark Bellissimo, managing partner and CEO of Equestrian Sport Productions. “We are honored and grateful to have the unrelenting and established commitment from our loyal partners and are extremely motived to continue introducing equestrian supporters to new markets, as the opportunities within this domain are endless.”
With each new year, the sport and the season at PBIEC attracts more riders, horses and enthusiasts, which is a positive sign for the trajectory of the equestrian industry as a whole. New brands and companies are welcomed each season to join the equestrian community, and personalized campaigns and benefits are developed consistently.
The Winter Equestrian Festival thanks the following major sponsors: Adequan, Douglas Elliman Real Estate, Fidelity Investments, Horseware Ireland, Lugano Diamonds, NetJets, Premier Equestrian, Wellington Agricultural Services and Wellington Regional Medical Center.
Additionally, the Winter Equestrian Festival thanks the following corporate sponsors: Alessandro Albanese, Always Faithful Equestrian Club, Animo, Antarès Sellier France, the Bainbridge Companies, the Brazilian Court Hotel, Bruno Delgrange, the Business Development Board of Palm Beach County, CaptiveOne Advisors, Carol Sollak of Engel & Völkers, Celebrity Cruises, Champion Equine Insurance, Chronicle of the Horse, Corro, CCTV Agent, CP, CWD, Dever Inc., Devoucoux, Discover the Palm Beaches, Dover Saddlery, Dutta Corp. in association with Guido Klatte, Equestrian Sotheby’s International Realty, Equifit, Equiline, Equine Tack & Nutritionals, Equinimity LLC, Equitan by IDA Development, Everglades Farm Equipment, Farm Stand, FarmVet, Free x Rein, Gold Coast Feed & Nutrition, Go Rentals, Griffis Residential, Hampton Inn & Suites at Wellington and Lake Worth, Heathman Farm, Hermès, Hunt LTD, Johnson Horse Transportation, JTWG Inc., Karina Brez Jewelry, Keyes Art Gallery, Maria Mendelsohn of Douglas Elliman, Marshall & Sterling Insurance, Martha Jolicoeur at Douglas Elliman, Nutrena, Omega Alpha, the Palm Beach County Sports Commission, Palm Beach Day Academy, Palm Beach Equine Clinic, Perfect Products, Platinum Performance, Prestige Italia, ProElite, Puissance America, Restylane, Rosenbaum PLLC, Rushy Marsh Farm, SP Rhodes Equestrian Identity, Sleepy P Ranch, Southern Arches LLC, Sportfot, Spy Coast Farm, Triple Crown Custom by Horseware, Triple Crown Feed, Vestrum, Veuve Clicquot, Vita Flex, Voltaire Design, the Wanderers Club and Wellington Equestrian Realty.
The 2020 WEF season began on Wednesday, Jan. 8 and will continue through Sunday, March 29. The 12-week circuit features 60 days of top international show jumping, hunter and equitation competition at the Palm Beach International Equestrian Center. The event includes 11 weeks of FEI competition, concluding with the $500,000 Rolex Grand Prix CIS 5* on Saturday, March 28.
To learn more about sponsorships, visit www.pbiec.com or e-mail Whitney Stahl at wstahl@equestriansport.com.
