Hausmash Brings New Take On The Classic Burger Joint To Wellington
By Patrick Sherry
With a retro flair and a twist on classic American burgers, Hausmash is serving high-quality flavors while transporting customers back to the 1980s.
Founder and CEO Diego Ucciferri opened Hausmash in the Wellington Green Square plaza last October. The restaurant is attracting local residents with its signature smash-style burgers combined with bold flavors and premium ingredients.
Unlike traditional burgers, Hausmash’s burger meat is flattened on the grill to create a thin patty with crisp edges and a juicy center. Customers can pair these unique burgers with old-school milkshakes or a side of fries.
“The idea for Hausmash, or the smash burger, especially in this area, is that there are not that many around,” Ucciferri said. “No one has this particular touch.”
The burgers are made with certified Angus beef and preservative-free French brioche buns. Ucciferri specifically picked out the beef after going to different butchers to make sure he got the best cuts of meat. Chefs prepare the fries exclusively in beef tallow, a traditional cooking method that enhances flavor and delivers a more authentic taste.
The menu at Hausmash offers six different burgers, six milkshakes and five types of fries. The simplicity of the menu is complemented by the bold, unique flavors of each option. Customers can choose from classic options to more specialty offerings that will keep them coming back for more.
“You should come and try,” Ucciferri said. “You would notice the difference as soon as you take the first bite. Quality is number one.”
Ucciferri said that the most popular items on the menu are the Rockin’ Bacon Burger with crispy bacon, American cheese, pickles and the signature Smash sauce, as well as the Truffle and Pecorino Fries, and the Nutella Milkshake. However, his personal favorite item is the Soulful Truffle Burger, served with Gouda cheese, crispy onion, pickles and truffle sauce.
Customers can enjoy 1980s music and retro-themed décor while they eat at Hausmash. Hits from artists like Madonna and Michael Jackson create a nostalgic atmosphere that pairs with the menu’s emphasis on traditional fast-food cooking methods.
“I think we have a lot of people fascinated with the music, with the colors, and they really like it,” Ucciferri explained.
The Hausmash location in Wellington is joined by another location open in Weston. Additional locations are planned to open in Hollywood, Lauderdale by the Sea and Coral Springs by the end of the year.
So far in Wellington, Ucciferri said that the reception has been great. He believes the brand’s focus on quality and targeting families is part of the restaurant’s success.
“The experience has been fantastic. The customers and clients have responded really, really well,” Ucciferri said. “We are in a slow season right now but are still producing really good numbers.”
Ucciferri has more than 30 years of experience in the food service industry. He immigrated to the United States in 1995 from Argentina and attended Florida International University. He started his career as a busser and worked his way up to a waiter, bartender, manager and eventually a general manager of a restaurant. Ucciferri has since opened multiple restaurant concepts across South Florida, including Bellini Italian Bistro and Banchero Express.
He created Hausmash because its simplistic menu and unique retro aesthetic made it easy to open different locations across South Florida. The name was created by combining the German word for “house” with “smash” to convey that the restaurant is the House of Smash Burgers.
“I’ve been working in the industry for more than 30 years, and I’ve opened multiple locations and multiple concepts,” Ucciferri said. “I think this concept is simple and easy to replicate.”
As Hausmash continues to build its presence across South Florida, the Wellington location is ready to serve customers authentic flavors in its signature 1980s atmosphere. The restaurant often offers promotions through delivery services.
Hausmash is open Sunday through Thursday from 11:30 a.m. to 10 p.m., and Friday and Saturday from 11:30 a.m. to 11 p.m. Pickup and delivery options are available through on-demand food platforms.
Hausmash is located in Wellington Green Square at 10660 W. Forest Hill Blvd., Suite 170, in Wellington. To learn more, or view the restaurant’s menu, visit www.hausmash.com, or call (561) 284-6400.
