Service Is The Key To Keith Jordano’s Success As An Independent Insurance Agent

Service Is The Key To Keith Jordano’s Success As An Independent Insurance Agent

Being available to listen is a key to the success of Keith Jordano’s 30-plus career as an independent insurance agent. Recently, the Jordano Insurance Group, the firm he founded and leads, expanded its services to assist with home and auto insurance coverage as well.

Originally from New Orleans, Jordano moved with his insurance firm, founded in 1993, to the western communities 20 years ago.

“When I first went into the insurance business, my manager told me not to give out my cell and personal phone number,” Jordano recalled. “I told him the day I could not be accessible to my clients was the day I should not be in the business.”

This is a goal that he has kept his focus on ever since.

“I’ve made myself available for my clients when they need me. Most insurance agencies all sell the same companies’ [products] at the same price, as the providing insurance company sets the price. The difference is the service,” Jordano explained. “We are here because of our clients, mentors and family.”

He noted other areas that Jordano feels set him apart from his competition, such as “listening to the client and working with them to find their needs with a personal touch.” 

The cliché about an agent who can “sell snow to an Eskimo” is the story of a terrible agent, Jordano remarked.

“To sell them the right heater or blanket is to find their needs and sell them based on that,” Jordano said. “We listen and try to place clients where they are protected at a price they can afford. We try to cover our clients with a blanket of protection.”

On April 1, 1999, Jordano resettled in the western communities after traveling all over the eastern United States.

“It may have been April Fools’ Day, but we got the last laugh,” Jordano said. “After 20 years, we are going strong and growing our footprint of products and services. We travel around the United States and meet people from all walks of life, occupations, social and economic status, and we have learned how to listen to their diverse needs.”

While Jordano’s firm previously focused on varieties of life insurance and health insurance, he now offers a more comprehensive array of services.

“The Jordano Insurance Group represents home, auto and motorcycle insurance; Medicare supplements and Medicare Advantage plans; as well as individual and group health and benefit packages,” Jordano said. “We try to get to what our clients really need and lead them to where to find it.”

Jordano stressed that the benefit of his firm is truly listening to each client’s needs.

“Whatever plan they need, we make them feel protected, safe and still have money to feed their family,” Jordano explained.

Jordano and his wife Lois have three grown children: Melissa, 36; Robin, 35; and Adam, 31. He described his hobbies as gardening, sports, charity work and community involvement.

An active member of the Rotary clubs in Wellington and Royal Palm Beach, as well as the Central Palm Beach County Chamber of Commerce, Jordano has served as a board member and officer in all of them, even being named small business of the year, as well as being named to the industry’s Health Underwriters Soaring Eagle membership and leading producers roundtable.

“Living in the western communities has been one of the best moves our family has made,” Jordano said. “We have many friends, with many of them starting as clients. I’ve tried to make all my clients feel like a friend and mean it. Our community is safe and friendly with lots to do. It is a great place to live, work and raise a family.”

The Jordano Insurance Group is available online at, where there is an option to reach out for a quote. Jordano can be reached via e-mail at or through his cell phone at (561) 307-2622. For specific information on life and health insurance, call (561) 333-6228. For auto and home insurance questions, call (561) 225-2659.