Meat Over Matter The Beauty And The Beeeef Opens at Wellington Green

Meat Over Matter The Beauty And The Beeeef Opens at Wellington Green

After much anticipation, The Beauty and The Beeeef finally opened at the Mall at Wellington Green last month. On May 10, the innovative burger joint opened its doors to “burger savages” of all ages, bringing a variety of burgers, poutines, eclectic mason jar cocktails and more to hungry folks in Wellington.

The restaurant, which prides itself on “making people feel better, one burger at a time,” is located on the upper level of the mall between Paragon Theatres and Macy’s.

“We’re just three guys from Montreal who are sick of the cold,” owner and restaurateur Sam Salah said. “We’re ready to enjoy South Florida and share our passion for comfort food, cocktails and culture. Palm Beach County has terrific energy, and we know The Beauty and The Beeeef will be a nice complement to an already awesome area.”

Since childhood, Salah and business partner Mario Habre grew up ensconced in their family’s restaurants. Today, the two friends are each second-generation restaurateurs who credit their culinary philosophy to their fathers.

“Our fathers were chefs and co-owned restaurants together,” Salah recalled. “We would debate whose dad was the better cook!”

Recently, the two men were introduced to Mark Miessels. “We knew it was a business trio made in heaven,” Salah laughed.

Open daily for lunch and dinner, The Beauty and The Beeeef has a guest capacity of 300, including al fresco dining. The spacious floor plan has an industrial vibe with a mix of warm fabrics coupled with funky street art murals with a rock ’n’ roll flavor. A curated collection of novelties picked from the Hillsboro Antique Mall adds a splash of whimsical charm. Even the restrooms are aesthetic works of art.

The restaurant features an oversized, wall-mounted Scrabble board where guests can have fun playing with the magnetic letters, as well as vintage board games and a massive “wall of books” rivaling the local library.

In addition, a number of television screens strategically situated throughout the restaurant will ensure that guests can easily enjoy everything from live sporting events to classic films.

“Everything we do for our guests is over the top, from reinventing classic cheeseburgers and crafting cool cocktails, to spelling ‘beef’ with four vowels,” Salah said. “We’re pretty unconventional, and we like it that way. We’re not like any other burger place you’ve been to before.”

In addition to more than 20 types of burgers — including one called “nuclear,” which is presented by the server wearing a gas mask and requires the signing of waiver — The Beauty and The Beeeef’s menu includes a wide selection of globally inspired flavors, including salads, poke bowls, grilled cheeses, a dozen varieties of poutine and several “non-beeeef” items, like the Woodstock Veggie Burger. Desserts include everything from the Fat ’n’ Furious chocolate chip cookie to boozy milkshakes.

Adult beverage offerings are anchored by the restaurant’s staple mason jar cocktails, which come in “Smallz” and “Biggie” sizes. Traditional cocktails, along with unique tiki cocktails, sangria and punch are also offered. Happy Hour is Monday through Friday, 4 p.m. to 7 p.m., and features beer, sangria and select cocktail specials.

Restaurant hours are Sunday through Tuesday, 11:30 a.m. to 11 p.m.; Wednesday and Thursday, 11:30 a.m. to midnight; and Friday and Saturday, 11:30 a.m. to 1 a.m. Bar hours are Monday through Sunday, 11:30 a.m. to close.

The Beauty and The Beeeef is located at 10300 W. Forest Hill Boulevard, Suite 239, in Wellington. For more information, visit www.thebeautyandthebeeeef.com or call (561) 612-4511. Follow the restaurant on Instagram @beautyandbeeeefwpb and Facebook @beautyandbeeeefwellingtongreen.  

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