If your taste buds are craving a classic New York-style deli sandwich, loaded with fresh-carved meats and cheeses on fresh-baked bread, oozing with flavor, then the New York Sandwich Company wants to be your go-to guys.
Nestled at the corner of South Shore Blvd. and Pierson Road, adjacent to Dunkin’ Donuts, the New York Sandwich Company is looking to fill a void in the area near the Palm Beach International Equestrian Center. The restaurant’s goal is to tantalize the taste buds and satisfy the appetites of both the equestrian community and year-round residents with a sandwich shop reminiscent of midtown Manhattan.
“Our tag line is, ‘Yeah… We’re Those Guys!’ and the reason that is, we’re the guys you go to if you’re craving a mile-high, full-pound sandwich. You can do it. We’re known for our overstuffed, giant New York sandwiches,” said Daniel de Liege, CEO of Deli Brands International and owner of the New York Sandwich Company.
Tell them to “New York it” when ordering and get a full pound of meat on any deli sandwich for an additional $5.
There’s more than 50 sandwich varieties to choose from. From the Reuben family, there’s the traditional corned beef, pastrami or a combo of the two, as well as a turkey option. For a different take on the classic, try menu creator Chef Bob Tocci’s very own “World Famous Grouper Reuben.”
“It was created by Chef Bob at one of our restaurants 10 years ago. You’ll see it on other menus, but it was created by Chef Bob. It’s on marble rye, and it is a little slice of heaven,” de Liege said.
Tocci hails from New York where he grew up in the kitchen alongside his mother and grandmother. He’s a Florida State University alum and a classically trained chef. He has nearly 40 years of restaurant experience from operations to menu design, including working with national chains like Applebee’s, Shooters and East Side Mario’s.
“My favorite sandwich is pastrami on grilled marble rye with melted swiss and Thousand Island [dressing],” Tocci said. “My next favorite is the ‘Big Italian Deluxe’ with fresh mozzarella, capicola, mortadella, salami, ham, prosciutto, lettuce, tomato, onion, olive oil and balsamic vinegar.”
Large or small appetite, the New York Sandwich Company has something for you. “Most of our sandwiches come small or large, but we have a variety of everything. Rotisserie chickens to go, all different flavors — and they’re only $8. We also have pre-made sandwiches in the cooler for people in a rush who want to grab-n-go,” Tocci said.
There’s also a kids’ menu offering an all-beef hot dog, sliders and more.
Along with the huge selection of sandwiches are several sides, from skin-on French fries and sweet potato fries, to macaroni and potato salad, mashed potatoes and hot vegetables. There are also hot entrees, with two specials each day, as well as a soup of the day. And don’t forget dessert! From freshly made cannoli to the house specialty, “Death by Chocolate Cake.”
“We have everything prepared in-house, freshly made, homemade from scratch,” de Liege said. “All of our meats are carved right in front of you. We cook those all in-house, so when you’re getting a turkey club, you’re getting fresh out of the oven, sliced right in front of you, and that’s what makes the difference — the freshness of the bread and the meats.”
The restaurant officially opened its doors in mid-December, and it already has had a heavy flow of customers. Inside seats 30, with the New York skyline, Statue of Liberty and a Times Square scene, painted throughout by South Florida artist Frank Ciccio Jr.
The quaint patio seats an additional 60 people, with newly added fans, lighting and a trellis full of climbing, colorful flowers.
“We’ll start doing some patio events, such as wine tastings and a small two-piece jazz band happy hour,” de Liege said. “We’ll be serving beer and wine. This is the first of this particular concept.”
He said that the new eatery is off to a successful start.
“There’s nothing in the western area of Wellington like it. In the season, particularly, there is so much of an influx in the two-mile-square radius, it’s just a natural location during the season,” de Liege said. “Off season, there are a lot of people living here year-round who are underserved.”
The restaurant also plans to host parties and special events at the nearby equestrian venues with a tent and food truck. Catering is also another service provided. “We’re a natural fit for your Memorial Day party, Fourth of July picnic or football games,” he explained.
De Liege added that he has put a focus on keeping prices down.
“We really paid attention to the area and worked out a pricing solution that’s really better than anyone out there,” he said. “You can get an overstuffed, when I say overstuffed, I’m talking more than a half a pound meat sandwich, which is 6 to 8 inches tall, for less than $10. We want to be known as the guys down here who are fulfilling that giant sandwich need.”
The Wellington location is the first of the New York Sandwich Company concept. The organization has four concepts in all, with plans to expand soon.
“If you want some big sandwiches, overstuffed, great quality of product… come see us here at the New York Sandwich Company,” Tocci said. “Yeah… we’re those guys, who will go above and beyond and do what it takes to make this location work and serve this community and help in any way we can.”
The New York Sandwich Company is located at 13501 South Shore Blvd. in Wellington. The restaurant delivers through Door Dash and Uber Eats. For more information, call (561) 530-4937 or visit www.thenysc.com.