It’s always nice when a mother and her daughter-in-law get along. It’s even better when the two join forces to form a successful business partnership. The Shockley Team — mom Maryjo Shockley and daughter-in-law Mary Shockley — are a dynamic duo at Keller Williams Realty in Wellington.
Along with her husband and three sons, Maryjo has been a Wellington resident for 15 years. After stops in Massachusetts, Arizona and Alabama, South Florida seemed like the right place to put down roots.
“I always research the places in the areas we have moved,” Maryjo recalled. “When we knew we were coming to Palm Beach County, I found nothing but good things about Wellington and decided it was the place to settle our family.”
Mary arrived in here in 2011. During a four-year stint as manager of a local pet spa, she met and married one of Maryjo’s sons.
“As a side-gig of sorts, I started helping Maryjo with various tasks, paperwork and marketing initiatives,” Mary explained. “After some time, one thing led to another. Thankfully, I passed both my course exam and my state exam on my first attempt a little over two years ago and officially joined the Shockley Team as a licensed agent.”
The Shockley Team specializes in the resale of residential homes in Wellington and the surrounding areas. The key to their success is simple: put the customer first.
“To us, real estate is not just about having a niche in terms of a specific price range or segment of the community,” Maryjo said. “It’s about building trust and relationships and helping our clients with whatever it is they need at the time. Whether a short-term rental, a small starter home or a luxurious home in the corner of Wellington, we understand that everyone has different needs, and we’re excited to help along the way whenever we can.”
Being a member of a successful team means you not only have each other’s backs, but you also combine your individual strengths to create a unified and highly efficient business model.
“Maryjo has years of experience under her belt,” Mary said. “She has in-depth transactional knowledge, a great grasp of the buying/selling process and a wealth of relationships in the community. On the other hand, I’m probably more familiar with the increasingly important technological and digital aspect of our business.”
The women work hard to make sure they separate themselves from the many other real estate professionals in and around Wellington.
“Picking a Realtor often comes down to personal relationships and trust,” Maryjo said. “We’re also working hard to differentiate by incorporating cutting-edge digital marketing strategies to promote our listings above and beyond the traditional means, such as using a targeted approach to Facebook advertising that allows us to promote listings to people who are most likely to have an interest or need for specific homes in specific areas.”
Technology and marketing strategies most certainly have their place in today’s real estate world. The Shockley Team blends those tools with what they consider to be something very special.
“We have a unique trust and family connection as a mother-in-law and daughter-in-law team,” Mary said. “This trust and connection has historically transferred to our clients and transactions. That’s why our slogan states: ‘Where you’re treated like family,’ and we really live by that.”
To reach the Shockley Team at Keller Williams, call (561) 762-1609 or (561) 223-5989, or visit www.theshockleyteam.com.