European Wax Center Brings Unique Expertise And Stellar Customer Service To Wellington
After practicing law for 24 years, Lisa Monica Schiller was looking to own her own business. She was a regular guest of the European Wax Center, so she was familiar with the company’s product and quality of service. When she discovered that EWC had a prime franchise territory available, it was a match made in Wellington.
“I couldn’t imagine a better opportunity for me than owning an EWC franchise,” said Schiller, whose new business opened in May near Whole Foods Market on State Road 7.
“Corporate did its research and saw a need for an EWC in the Wellington area,” Schiller explained. “I was lucky enough to be presented the opportunity. I can’t imagine a better location than Wellington’s unique hometown, family environment. Our center is the perfect addition to a community that expects and deserves the highest quality services. Where better to offer the ultimate wax experience and pampering from the moment a guest steps into the center to the moment they strut out?”
Since her grand opening, Schiller has been thrilled with the community’s initial response. “The business is seeing a rapid increase in new guests and a consistent increase in our repeat guests,” she said. “Our scheduling books are getting busy, and our guests seem to be thrilled with the services.”
Schiller said that EWC’s success can be attributed to exceptional customer care, premium quality services and products, and the belief that luxurious waxing should be attainable to anyone seeking beautiful skin. Regular waxing, she noted, ensures that hair grows back softer, finer and sparser, making ongoing maintenance much more comfortable.
Her new location has been steadily building clientele with her local marketing.
“This includes our refer-a-friend program — for every friend referred, the guest receives $10 on their account — our advertising, our e-mail and local mail campaigns, meeting people out and about in Wellington, partnering with neighboring businesses, and our involvement with the local chamber of commerce and the community.”
The focus, however, is on providing the ultimate guest experience so that existing clients are so happy with the experience that they tell others.
“One of our first acts as a new business was to join the Wellington Chamber of Commerce,” said Schiller, adding that she and her manager are members of the chamber’s Medical & Wellness Committee. “Additionally, we were the host business for the Women of Wellington’s Luau Summer Mixer to benefit Animal Care & Control. We are very excited to have been able to host this wonderfully successful event. We have additional events in the works throughout the second half of 2018 with local businesses and charities.”
Schiller is proud that her franchise has become an integral part of the Wellington community.
“Our facility, like each and every EWC, features the highest level of professionalism, timeliness, unparalleled products and the top experts available in waxing and customer service — all in a chic and sophisticated European-inspired center,” she explained. “But the number-one reason our guests return is that they love the way we consistently deliver smooth, silky skin from the most comfortable wax experience they’ve ever had.”
The store also carries its own line of pre-wax and post-wax maintenance products that continue to work between waxes to ensure visibly smooth and hair-free skin. “The EWC product line will improve the way the skin looks, feels and responds to the hair regrowth process,” Schiller said.
Summer is a great time to try out the EWC experience, she said.
“We are offering our summer product limited-edition travel kits with some of our most popular products, as well as our back-to-school brow kit,” Schiller said. “Additionally, through the summer, we will be offering $10 off any $45 or more full-priced services for anyone who mentions that they saw our ad — or this article — in Wellington The Magazine. We will also offer, throughout the summer, our specially priced wax pass, which allows guests to buy nine services and get two free, or buy six services and get one free. Plus, we offer our 12-month unlimited bikini, eyebrow, underarm or full-face wax pass, as well as our student wax pass, which allows those with a valid student ID to purchase four services and get one complimentary.”
Schiller expects to add other promotions over the next few months.
“Guests should also check back through the summer for surprise promotions, specials and new product launches, including our newest face mask, which not only hydrates, but is the only mask on the market that contains hair growth inhibitors,” she said. “And for first time guests, we will continue to offer women their first eyebrow, underarm or bikini line complimentary, or 50 percent off their first Brazilian, and for men, their first eyebrow, nose, ears and brows treatment is complimentary.”
As a brand, EWC is dedicated to delivering an unparalleled experience, Schiller said.
“Our center offers our guests a luxurious waxing experience with our proprietary, trademarked comfort wax, in a modern environment featuring crisp, clean centers, with our private waxing suites and the most professionally trained waxing experts with exceptional service,” she said. “There are other businesses that offer wax services, but here at EWC, that is all we do, and it’s what makes us the experts in waxing.”
Founded by siblings David and Josh Coba in 2004, the EWC concept is to bring its unique waxing expertise and experience to women and men across the United States. The Wellington location is open seven days a week, with late evening hours to accommodate busy schedules.
“And with close to 700 centers open nationwide, guests can enjoy our first-class experience that is competitively priced and consistent every single time at every location,” Schiller said. “Plus, guests have the luxury of using their wax passes in any EWC throughout the country.”
European Wax Center in Wellington is located at 2557 S. State Road 7 in the Whole Foods Market plaza. For more information, call (561) 257-5099 or visit www.waxcenter.com.
