Digital Designer Ryan Mishkin Enjoys The Creative and Analytical Sides of His Work

Creative digital designer Ryan Mishkin has been crafting all-inclusive branding and marketing products for businesses throughout South Florida for more than 10 years.

Raised in northern Virginia, Mishkin relocated to Florida to attend the University of Florida. He moved to Wellington 10 years ago, where he is currently raising his family and running his successful graphic design business.

Mishkin first found his passion in marketing and design while working for a record company in Fort Lauderdale.

“I started with the record company around 2004, I [originally] didn’t want to do marketing or designing; I wanted to make records,” he recalled. “But I had a design background from college and high school, and the need for design work came up quick. So, that evolved into creating visual representation, artwork and labels, which then turned into my job in marketing.”

Though Mishkin always envisioned a career in the music industry for himself, he transitioned into the freelance creative designer he is today in 2012. Mishkin began by designing the public faces of the startup businesses his college friends were launching. Eventually, he formed his own creative design company, rm5 Design.

“I had, at the time, enough skills under my belt to take things out on my own,” Mishkin said. “I was excited to make my own clients and do something different. I had a lot of friends from Gainesville down here who were ready to start their own businesses, so through them, I was able to get work early on, doing the branding for those businesses.”

For the last six years, Mishkin has built a referral-based clientele that has allowed him to work closely with established and startup companies in Wellington and across South Florida.

“I like to say, ‘I don’t work for anybody, I work for everybody.’ And, I would say that I am probably 90 percent referrals,” he said.

As Mishkin’s marketing skills developed, his professional abilities opened up opportunities through which he has been able to utilize both his creative and analytical skills.

“I need and like the balance. I think my brain needs the coding and analytical side of it all, [along with] the creative component that goes into, for example, building a web site,” he explained. “It keeps me able to do what I want to do.”

Mishkin diligently works to help companies with web site coding and designing, advertisement layouts and overall branding of his clients’ companies. As a creative digital designer, he also builds business logos, profiles and all stationery supplies, such as letterheads and business cards, for his clients.

His work, though, ranges from the complexities of building unique and informative business web sites to running social media accounts. “I’m happy to do whatever a client wants and needs,” Mishkin said.

In any of his jobs, Mishkin’s goals are to listen to the needs of his clients in order to help them get their businesses up and running by supplying them with necessary branding resources.

“Ultimately, I want to make my clients happy. It’s their business, so whether I like a design or not doesn’t matter,” he said. “I’m going to give clients what they want for their business because, really, that’s what it’s all about.”

In Wellington, Mishkin has offered his creative services to several businesses such, as Cholo Soy, Animo and Ultima Fitness.

Mishkin also does all brand designing for and is part owner of the company producing Florida Kush, which is a blue agave spirit, distilled out of Fort Lauderdale. It is currently sold in most Total Wine stores and distributed at numerous bars across Florida and Michigan.

“Florida Kush is a lot like tequila, but locally made in Fort Lauderdale,” he explained. “Through it, we’ve been able to be part of many local events, like restaurant openings and vendor events. I’ve also been able to learn a lot about doing marketing for that side of the business, since the alcohol business is really interesting.”

Since his professional fulfillment has been ultimately rooted in helping people meet their business goals, it is fitting for Mishkin to be thoroughly involved in the Young Professionals of Wellington organization. “I’ve been involved with them for four years now,” he said. “We’re really about community involvement and doing what we think would benefit Wellington in the future. Ten years from now, we want to see our efforts have a positive impact.”

For more info., contact Mishkin at ryan@rm5design.com or visit www.rm5design.com.