Some people take a while before they settle into the real estate world. Marc and Shelley Kerschner of South FL Home Pros were well-established in other professions before deciding to focus on real estate.
“I am a retired doctor of chiropractic, having practiced in New York for more than 25 years,” Marc said. “My interest in real estate started when I bought my first house in 1985 in upstate New York. Since then, I have owned several homes and small commercial buildings, which led me to real estate as my second career.”
Shelley is originally from Montreal and has a background as a retail buyer for clothing stores. She and Marc married in 2003. They moved to Wellington with the idea of opening their own business.
“We loved the family atmosphere, proximity to the beach, the character of the community, and closeness to family and friends,” she recalled. “We bought a hair salon in Manalapan, which I managed for more than nine years.”
The purchase of the salon was a cue for Marc to jump into something new. “Once Shelley was settled in the salon, I knew a bald-headed guy like me was not needed,” he said. “I decided to get my real estate license just as the market plunged and there was very little business. I persisted and kept the same attitude and ideals that made me successful in my chiropractic practice: give people great service, going above and beyond what is expected, and treat people with respect.”
Some years later, Shelley was looking for a change. The couple sold the business in January 2016, and she joined him in the real estate business.
“When I saw Marc having a lot of fun and success with real estate, I knew I wanted to join him,” she said. “I went to real estate school and got my license. It was the best decision I made. I just love helping clients fulfill their dreams.”
The Kerschners concentrate on residential properties in Wellington and the surrounding areas. They each have carved out areas of specialization.
“I have become the sellers’ specialist, handling the listing side of the business, and Shelley handles most of the buyers,” Marc explained. “This dynamic helps us work well together.”
Of course, the ability to step into your spouse’s shoes is another key component to their success. “There is always crossover,” Shelley said. “Sometimes I am working with several buyers, and Marc will take over some clients, and sometimes my buyer will need to sell a house. That is what teamwork is: working together to achieve our common goal and giving our clients a remarkable real estate experience.”
An important part of the job is keeping up-to-date in terms of presentation. “This is the digital age,” Marc said. “I have become quite adept in internet marketing and have found ways to showcase properties on social media. You need to change with the times and keep current. I think this puts us a step ahead of others. We offer very personalized, quality service.”
Shelley knows it’s hard to resist the pull to make their business bigger. She’s also well-aware that growth doesn’t guarantee better service for clients. “Real estate is a very personalized business,” she said. “Clients want personalized service and to interact with their Realtor, which is what we offer. We strive for high quality in all our work, like using professional photographers for our listings, high quality print materials for advertising, and giving our buyers and sellers a ‘wow’ experience.”
Call Marc and Shelley Kerschner of South FL Home Pros at (561) 596-3735 or (561) 596-3111. Visit www.southflhomepros.com for more information.